Carla Delfino the chic and smart italian entrepreneur
Since June 2012, Imperial Europe revolutionizes the market of repellents against mice, in Italy. A problem to be taken very seriously because of unsuspectedmaterial and human they cause, which are in the billions each year. Explanation with Carla Delfino its founder.
A few words to introduce your company
Mice infestation is a serious global problem causing billions in fire damages, illness, property damage, and accidental deaths but my company, Imperial Europe, has the solution!
The solution is ScappaTopo® a non-toxic, environmentally friendly, mice repellent that can be used by everyone from families to the military in places ranging from the kitchen to power cabinets, proven effective by university and on field testing.
Imperial Europe is an innovative start up, based in Rome and advised by world leading experts that have combined to develop our patent-pending formula, and we’re making it available through thousands of retailers across Italy.
ScappaTopo®is made of corncob shavings soaked in an essential oil-base and it works by triggering a combined attack on all senses, activating an extremely strong instinctual escape response in mice, causing them to leave the area. We chose to use essential oils, as they naturally contain anti-parasitic properties to protect the plants.
What is according to you the key to your professional success?
They are several: passion, creativity, determination and being a woman entrepreneur. You cannot be an entrepreneur by law or by a Master degree: you are either naturally born entrepreneur or nothing. And being a woman it helps a lot. You want to create, to take risk, to make a world a better place, to see your dream coming through, you are ready to pay a high price in advance and to work hard and to never give up. You have a vision, you see a light where for everybody else there is just darkness.
Another key to my professional success is that I’ve approached the problem from a lateral perspective, not being a professional in the field, I’ve searched the solution in a completely innovative way. We chose to use essential oils, as they naturally contain anti-parasitic properties to protect the plants.
How would you like your business to grow?
Imperial Europe will soon be not just a mice repellent company, we have ambitious plans for bringing out an entire product line of innovative non-toxic pest repellents. With this solid base of products, we look to expand into Germany, France and the UK in 2016, markets particularly receptive to green products. By 2018, we expect to have distribution throughout Europe. My dream is to establish ScappaTopo®as a premium brand and to see it in every pet shop, organic market, electric supply and nautical store…..